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Inside Gatorade’s branded content play | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
Josh Kolm

Gatorade hopes a new mini-documentary reflecting its commitment to inclusiveness and passion in sports will lead the charge for more branded content in Canada.

Gatorade showed up at a Mississauga arena where Cruiser Sports’ sledge hockey program plays – which features several players from Canada’s 2014 Sochi Paralympic team – claiming they were being filmed for a documentary. And they were, except for one tiny detail they left out.

http://strategyonline.ca/2015/01/19/inside-gatorades-branded-content-play/
 

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